Moreover, successful differentiation strategy of a firm may attract competitors to enter the company's market segment and copy the differentiated product (Lynch, 2003). Strategic change needs planning as a lot of issues arise and need to be solved. Then, by achieving the lowest possible cost, the leader can place their team or organization into a position where the lowest price in the market is charged for needed goods or services. Differentiation strategies have strengths and weaknesses. Differentiation strategy 1. Companies pursue various marketing strategies to attract customers to them rather than to competitors. 1.1.5 Process differentiation Like content differentiation, process can also be differentiated in response to readiness, interest and learning profile (Tomlinson 2005a, 2005b). Vertical differentiation refers to products that fall on a scale from best to worst, highest to lowest, impacting the overall functionality of the item. There could be small businesses or involved in a single business or a large, complex and diversified conglomerate with several different businesses. The first is to maximize attainment of the grade-level general curriculum standards (represented in Figure 1 as a sphere) for all students. Examples of the successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike athletic shoes, Apple Computer, and Mercedes-Benz automobiles. Research does suggest that a differentiation strategy is more likely to generate higher profits than is a low cost strategy because differentiation creates a better entry barrier. Differentiation Strategy Prof. (Dr.) Nitin Zaware Prof. (Dr.) Nitin Zaware 1 2. • Note, however, that a focus strategy means achieving either a low cost advantage or differentiation in a narrow part of the market. Advantages and Disadvantages of Product Differentiation. 1.2.3 Focus Porter initially presented focus as one of the three generic strategies, but later identified focus as a moderator of the two strategies. Differentiation can be thought of as serving two broad goals. In the case of focus differentiation, one advantage is that very high prices can be charged. Indeed, these firms often price their wares far above what is charged by firms following a differentiation strategy (Figure 5.10 Figure 5.10 Executing a Focus Strategy ). • Whereas low cost and differentiation are aimed at achieving their objectives industry wide, the focus or niche strategy is built on serving a particular target (customer, product, or location) very well. Differentiation Strategy on the Performance of Firms Abstract This study empirically investigates the effects of business strategies on the relationship between financial leverage and the performance of firms. 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